Nothing Beats
the Game.

The Blue Jays wanted to grow family attendance at Rogers Centre. The strategy was to speak directly to parents — and make the case that no other outing could match a live ballgame.

We built an ensemble of recurring characters who, week after week, pitch increasingly outlandish alternatives to the Jays game — and fail spectacularly every time. The comedy landed because the premise was true.

Four spots ran through the season, each one building on the same lovable characters and the same simple truth: there's nothing like being at the ballpark.