TIPS
Hamburger Helper
Hamburger Helper was a dusty brand with nothing new or improved. It was suffering from an unhealthy consumer perception – literally and figuratively. The solution; demonstrate how consumers themselves can make Hamburger Helper new & improved with a few fresh ingredients. The campaign launched simultaneously online and on television with recipe ideas and kitchen tips, all driving to HamburgerHelper.ca for even more ideas and recipes. We turned Hamburger Helper's initial -10 sales score to a +4, and put the brand back into positive sales numbers for the first time in over three years.
