![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/bf8090cda01836ebee78dea7_rw_1200.jpg?h=2ae4791159c642f3f99d8a6a2f7a6e1b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/4b1bee756879cc5162ffc3e6_rw_1200.jpg?h=0396179c2f983bf2bf867c7159eb9a59)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/b75bc48845848478dcbbbd25_rw_600.jpg?h=00a109e6ee7a1714440b724a545fde96)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/d71f691e7754cc1033c4e9f4_rw_600.jpg?h=a0c5e83bd429d960ee7504772ca2a577)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/d4eecd2b1b5541ec6ecfb6fb_rw_600.jpg?h=243311c7b8e05339c3ad5892b46359c3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/9de91737ce2e16c72cbcc4a5_rw_600.jpg?h=90595eb4ef9beb4a251b60508a7c78a7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5aa3a822cabf50632769b3ebdb21cda0/3978bf645b3259419efff8ea_rw_600.jpg?h=25fa8e2730ef6a6feb855bc7ecd34aa1)
Old El Paso wanted to position itself as the solution to the dinner routine many families have trouble breaking out of. So we started a Dinner Revoluçion and called people to action with the battle cry — You Mexi-Can! The campaign began with teaser pre-roll videos that delivered the message in 5 seconds and rewarded those who stuck around. Disruptive ads online and out-of-home came next, followed by 2 television spots — all driving to our new Old El Paso FaceBook page at YouMexi-Can.ca Within the first 3 weeks attracted over 50k Facebook followers. By the end of the campaign, the Dinner Revoluçion conquered the dinner routine and succeeded in raising Old El Paso's sales from a negative to a positive score.