Case Study
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January is a notoriously slow sales month for the LCBO as guys have left overs from the holiday season, and are typically not the best at organizing a night with friends. The LCBO asked for a web-based idea that would spark sales of premium spirits amongst guys and their friends. The solution; The Gentlemen’s League Configurator. A simple but intelligent microsite that made organizing a guys night in with friends, premium spirits, classic drinks and hors d’oeuvres – as easy as a few clicks. The resulting boost in sales far exceeded expectations.